i remember struggling trying to come up with a brand identity for indigo. whenever i asked for someone input on it, all hand pointed to one direction...IRON&emotion. and i always replied, "how does everyone know this girl?" anyone who is Facebook friends with her, may know her as the girl in the batmask with the vintage comics and ill typography. i reached out to her for a chance to get to more about her and how she became everyones go to person.
Would it surprise you if I told you that you are one of the most “known-Unknown” people I have ever met? Everyone seems to know of you, but no one really knows anything about you.Why, yes it would surprise me- maybe you feel that way because I'm from the other side of this great nation. I'm just an art geek with
internet access.
Who is “Iron- Emotion”? tell us about yourself…IRON&emotion is my alter-ego artistic side. My art has brought me through some excruciating times in my life- creating beauty out of nothing but my imagination is a serious blessing. Considering that I get paid for what I do is the icing on the avocado cupcake.
Where did “IRON&emotion” come from?It took me two years to come up with a fitting name for my company that has some longevity to it. I wrote out who I am, where I come from and what I have to offer. Here's the breakdown:
IRON:• Proverbs 27:17
• I am born & raised in Iron Range of northern Minnesota. Which produces the most iron ore of any other state in North America.
• A big part of my life is weight lifting or, "pumping iron", an art form of sculpting- body sculpting.• The element of Iron itself is "low cost and high strength make it indispensable in engineering" - something I like to think my business represents.
"&" (The Ampersand)• For me, the ampersand is a such a beautiful typographical character. In my business name- this represents my love & adoration for typography.
• The ampersand represents my diverse talents God has given me.
EMOTION:• I'm a very emotional being- I'm very open and I wear my heart on my sleeve. I don't really believe in being a guarded individual so I love to be very open, I live out loud.
• My passion for what I do is very strong- and we all know passion is one of the strongest human emotion.
IRON&emotion has no spaces because it represents the web culture we all live in. The capitalization of "IRON" symbolizes my STRENGTH and boldness. The lowercase "emotion" symbolizes my softer side. This also represents contrast and balance that is always key in my designs.
Describe you work and styleI always start with the typography...the correct font can make or break a design. You have to be able to communicate what you want to say with any given design. Contrast of color and balance is also vital. I love to mix my watercolor into my designs, also raw photo textures from my environment-
Photoshop is a real creative beast that I plan to tame in the next 5 years to do my creative bidding.

Would you please tell us about your workspace and working habits? Which tools or software do you use for visualizing your ideas?I work on an
iMac inside the Adobe Creative Suite. I also cherish my Ebony pencils, Sharpies, watercolors,
Prismacolors & my precious
Moleskine sketchbook. I work on a 20+ year old mahogany desk my father made for my grandmother that I brought it from my motherland here to Texas.
Judging from the pictures you upload to your page, you seem to be an art aficionado, who and what inspires you artistically?I'm just inspired by artists who bear their souls & emotions through their art. Imagery that displays love and passion really moves me- I love anything with insane color & a hint of danger. Nature is also a major vein that pumps my creative blood throughout my body.
How long have you been designing?I have been a professional designer for 5 years, but I started drawing when I was in the first grade. I won my first drawing award in the second grade.
Were you formally trained? And if so, what type of art education did you receive? (art school, etc)I'm an official college dropout- I went to photography school in Minnesota for a year, won
AdFed gold for an album cover I designed. Then a year later I started going to Alexandria Technical College in Alexandria, MN a school I had to commute 150 miles round-trip to & fro for 3 years. I drove through blizzards and -30ยบ weather to get to class but when I was 8 months pregnant with my daughter I decided that 9am Psychology class was too much to handle. I dropped out and got hired at a Fortune 500 company a few months after that. The company that hired me fresh out of school (Tastefully Simple Inc.) happened to be in the same city so I got to commute everyday again.

Working in corporate America can be a double-edged sword- it offers many beneficial things but also can limit an artist. Not to mention the extreme stress that comes with wearing dress SLACKS every day for 8+ hours per day. Nowadays I'm a zealous independent artist and the only limits I have are pretty much inside my own mind.
If you are looking for a flyer or logo designer, Jennifer available for hire. contact her here or here. to view more of her work visit ironandemotiondesign.carbonmade.com